With every headline seeming like a hot topic in today's political climate, the younger generation continues to get swept up in it - or ignore it altogether. Recognizing the importance and power the upcoming generation will hold, it is imperative to find an aesthetic that they will more likely gravitate towards.

VTRtea aims to grab (and hold on to) the youth's attention through a bright color palette, whimsical font choices, and most importantly, a tone of voice that matches their every day lingo.